Abstract: Sales = Understanding Management = Deception! If you have integrity you offer something of genuine enduring value. If you are a rip off, you do not. He had been travelling for what seemed like an eternity, however no sanctuary remained in sight. Finally, his eyes touched down upon a dim light distant. As he treked on, lifting one heavy, worn out foot in front of the other, the light expanded in strength. Eventually, he might simply construct the shape of a little home deep in the wood. After much battle he made it to the front door of the home. After a couple of secs he heard the noise of evasion steps inside. “Vanish!” she stated. “Please let me in!” the traveler implored. “I am a stubborn traveler and have nowhere else to go. ” The old lady appeared unmoved, yet the traveler was consistent. Lastly, she relented and let him in. He can start to feel his frozen hands heating from the flames of the fire, and it really felt fantastic. After a time, the vacationer asked the old lady if he may have something to consume. “The cabinets are bare” she stated. “I already told you I have absolutely nothing to provide you. “I have a wonderful stone with which I can make you the most amazing stew you have ever before tasted. “This story pricked the curiosity of the old woman and she went to the kitchen area returning with a cauldron full of hot water which was then placed over the fire. When the pot was brought to a boil, the vacationer got to into his pocket, removed what seemed a regular pebble one could discover on the road, and gingerly dropped it in the cauldron. ” The old lady went away right into the kitchen area once more, this time around returning with salt and pepper which the traveler then sprinkled into the soup. ” Upon hearing this, the old lady vanished once again, just to return with the wanted carrots, celery and turnips. The more she breathed in the sweet fragrance, the extra starving she came to be, and the more she looked forward to the meal they were about to share. The tourist informed her stories from his travels – stating in superb information his various journeys and ill fortunes. Each of the stories included the magical stone and the amazing stews it created, each unique, each going beyond the last in excellence. Soon she disappeared into the kitchen only to return with a plate heavily stuffed with every sort of meat. She dipped her spoon right into the soup and brought the sweet smelling stew to her lips. “This is the best stew I have actually ever before tasted in my entire life. Had the traveler informed the parsimonious old lady exactly what the components of the remarkable soup remained in breakthrough, she would have transformed him down pat. So, also that which is of value can not be marketed without the help of deception.